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Growing your Baidu organic traffic is essential, especially if you are planning an SEO campaign for your business targeting the Chinese market. Baidu search engine is the most popular search engine in China, with many users.
This article will help you understand how to quadruple your Baidu organic traffic. Check out the primary takeaways you’ll get by reading this article wholly:
- What is Baidu organic traffic & why is it important to gain organic traffic for your website
- Step-by-step guide on the essential steps you need to take to quadruple Baidu organic traffic on your website
What is Baidu Organic Traffic?
Organic traffic, in general, are the visitors who land on your website without using paid search engine marketing plans, e.g., ads. Therefore, Baidu organic traffic are the visitors who land on your website after searching for information using the Baidu search engine.
The primary reason why the Baidu search engine is of such great significance is its large number of users. In addition, this search engine has the greatest percentage of China’s market share. According to a recent statistical study, 97.3% of China’s population uses Baidu.
This is a significant percentage of people you cannot afford to ignore. Over 850 million Chinese internet users rely on the Baidu search engine for information. Chinese users can only access other search engines, e.g., Google, through VPNs. Since the search engine playing field is not level, Baidu will dominate the scene.
That’s one of the primary reasons why ranking on Baidu is important for both Chinese and Western websites. Now, you might be thinking to yourself, “Is Baidu similar to Google?” Baidu uses different algorithms targeting Chinese users’ behavior and culture.
In addition, Baidu’s algorithm also considers censorship, legalities, and other technical factors. Baidu is a powerful search engine. Increasing your organic traffic will undoubtedly help you build ranking and visibility. With that in mind, let’s discuss how to quadruple your Baidu organic traffic.
How to Quadruple Your Baidu Organic Traffic
- Chinese Website Interface Language
Baidu is often referred to as the “Chinese Google”. However, Baidu gives ranking priority to websites that use Chinese, unlike Google, which allows the usage of multiple languages. The ranking is essential as it directly affects your website’s organic traffic.
The higher you rank on search engine results pages, the better your chances of increasing Baidu organic traffic.
Here’s the deal: The first thing you need to consider when seeking to increase Baidu organic traffic is your website’s interface language. Chinese users rely on Baidu as their primary search engine, and Baidu favors websites that use simplified mandarin.
Using simplified mandarin is a requirement in addition to being a good practice. It would, therefore, be best if you’d consider using simplified mandarin as your website’s interface language.
- Make Your Website Mobile-Friendly
The number of global smartphone users continues to grow gradually. Of these, China, India, and the US recorded the highest smartphone users. Baidu’s search engine algorithm will rank you depending on how mobile-friendly your website is.
Your website’s positioning on Search Engine Results Pages (SERPs) significantly influences the number of organic traffic that visits your website. Also, apart from the algorithm, people visiting your website may never return if it is not mobile-friendly because of its hideous look.
Remember, first impressions matter – impressing your target audience can significantly contribute to growing your Baidu organic traffic. Bottom line: Making a website mobile-friendly is now a standard that must be met.
- Market Research and Competitor Analysis
Market research is essential in gathering data on your target audience. It’ll help you market your business better after understanding your audience’s pain points. You additionally need to check out your competitors’ websites to gather more information.
Competitor analysis is essential in helping you identify possible ways of making your business plan better than your competitors. In a way, competitor analysis helps you know which areas to focus on to gain a competitive advantage.
Competitor analysis, in this case, can address issues such as keywords that focus on your audience’s pain points. The more you gain a competitive advantage, your Baidu organic traffic will grow. It’ll additionally help you develop a keyword strategy.
- Develop a Keyword Strategy
Another way to grow your Baidu organic traffic is by developing a keyword strategy. Developing a keyword strategy is essential as it ensures your website has valuable content. Remember, the content should target Chinese users and provide solutions to their pain points.
Therefore, you’ll need to carry out in-depth keyword research from popular keyword research tools and your competitors’ websites. The best way to beat Baidu’s algorithm is by using the following three mini-steps to come up with the best keywords:
- After understanding your audience’s search intent, you can brainstorm some keywords. You’ll further need the help of keyword-researching tools for this process to succeed.
- Then, you’ll check out your competitor’s websites to explore more keywords and understand customer intent. Remember, the goal is to answer your target audience’s pain points – not to write duplicate content.
- Finally, you’ll need to gather all the good keywords and develop a content writing plan. Doing so will help ensure that only quality content is published on your website. In addition, you’ll get to monitor the content’s performance over time.
Honorable Mention: Consider Using Short Videos on Social Media Platforms
Most content creators today try as hard as possible to produce short videos for use on social media. Shorter videos are popular among many Chinese people, which means using the right videos could potentially grow your Baidu organic traffic.
The videos should be able to make your audience respond in a way that suggests you’ve answered their pain points. The videos should be published on all popular social media outlets. You can then use Baidu Tongji and Baidu Ziyuan (Analytics and Webmaster, respectively) to monitor your Baidu organic traffic growth.
Final Thoughts on Growing Your Baidu Organic Traffic
Baidu search engine has a great percentage of users and market share in China. Therefore, you cannot ignore Baidu’s significance. Remember, Baidu prioritizes websites that use a Chinese interface and are mobile-friendly.
Your position on Baidu’s search engine results pages significantly influences the number of organic traffic that visits your website. You can, therefore, grow your Baidu organic traffic by:
- Ensuring your website is mobile-friendly.
- Using a Chinese interface.
- Doing market research and competitor analysis.
- Developing a keyword strategy and publishing meaningful content.
- Consider marketing your content using short, captivating videos on popular social media outlets.
You can always reach out to us for personalized information on how to grow your Baidu organic traffic.